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About Farm Direct

Farm Direct is a weekly online food ordering service that connects you to English farms and food producers, allowing you to buy a wide range of seasonal, English food each week.


We have everything from fish, meat and game, through fruit and veggies, to dairy, eggs, pies, bakery items, juices, sauces and preserves all grown or produced in England, and mostly from the Home Counties.


Our website is simple and easy to use and is updated every week with our new seasonal produce.  We have a close relationship with all our suppliers to ensure we are bringing you the most interesting produce each week.


Here you can find out more about Farm Direct and how it all works.  Please feel free to get in touch if you have any questions or suggestions.




Why Choose Farm Direct?


How to Place Your Order


Frequently Asked Questions


Farm Direct Depots


The Farm Direct Team


Testimonials


Contact Us



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Fresh fish caught off the South Coast; free range or organic meats that are locally reared; seasonal, English fruit and veggies; as well as a whole range of other fresh and store cupboard items.

We are more than just a veg box scheme: we are your grocer, butcher and fishmonger rolled into one. Farm Direct's aim is to bring the best seasonal British fresh food straight to your door. We do not import any of our fresh food but source it from farms as close to London as possible. You wont find strwaberries in December or asparagus in July at Farm Direct.

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We have found working with the farmers to be a really inspiring experience. They work exhaustingly long hours in both managing their farms and bringing their produce to town. Farm Direct’s core aim is to connect customers with food producers, in a more direct way. In doing this we aim to give you great quality, regional produce at reasonable prices, as well as a real understanding of not only where your food comes from but also who actually produces it. By connecting you directly with your food producers, we believe that we are able to provide you with excellent value for money. In fact we would hope that for equivalent products, you will find it very difficult to find lower prices. How do we do this?

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Most of our farmers are located within 100 miles of London, and they all pick, process or butcher their own produce to bring to us, meaning that they have low transport costs, and don’t have the overheads that big companies have.

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Most farmers only receive around 20% of the money that you spend on food, with the remaining 80% going to a range of intermediaries (pack-houses. processers, wholesalers & retailers). We think this is a poor deal for both you and the farmers, and so we at farm-direct.com are setting out to ensure that the majority of your money goes back to the producers, and therefore allows them to give you better prices.

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We keep our costs really low, we have no stores (just our depot), hold minimal stock since produce comes to order and therefore have very little waste, have no unnecessary packaging, and allow you to order your produce online, and then you can come and collect it, or we deliver to you.

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Farm Direct believes strongly in animal welfare and all of the meat we sell is Free Range or Organically reared. Our fish is sustainably caught using lines or static nets.

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 Robert Barker started Farm Direct in Autumn 2009. As busy family man who couldn’t get to farmers’ markets, he figured there must be other people in the same position. So he bought together a collection of local farmers, found a depot in Islington, a couple of vans, and here we are today, trying to offer something different, interesting, and tasty!

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Luke Fairhurst is our Product Development guy.  He spends the week searching out new and exciting products and planning what we can bring you each week.  He has direct relationships with all our producers and has even been out on the trawler with our fisherman Chris and Dylan Bean from Kernowshashimi.


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 Gary O’Brien is the man behind the wheel of our Farm Direct van.  He picks up the produce from our Farms and once we’ve packed your order he’ll deliver it to your door. Born and bred off the Essex Road, he knows Islington like the back of his hand. He knows his customers – if you’re new to Farm Direct he’ll know it and be able to offer you help and advice.

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Penny Dowling is Farm Direct’s Website and Marketing Manager. Penny has spent 6 years running her own small ethical retail business in Islington which had a strong online presence and has a background in direct marketing.  If you have any recommendations on how we can improve our website get in touch: penny.dowling@farm-direct.com. 


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 Abdi Ali is our delivery driver.

He's out there on the roads on Friday and Satrudays delivering your orders, so if it's not Gary knocking at your door it'll be Abdi.



 Hanzel Marcelo is our Accounts and Finance trainee.  





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Farm-direct.com is the trading name for RuralConnection Ltd, Company No 6847104, of Cabin 1, 25 Horsell Road, London, N5 1XL.

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Next Weekend Delivery:

Fri 24th  - 27th February










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Testimonials

Dear Farm Direct, This is to thank you for your excellent service and superb turkey. The Free Range Kelly Bronze Essex Turkey was the most succulent and tasty we've ever had.
Kerry, N5.

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